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Marketing
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Marketing

The Swiss eLearning Institute Marketing  course is designed for entrepreneurs who are ready to reach out to new audiences and markets. Using invaluable hands-on insight from business owners that have successfully mastered their initial marketing challenges, the Swiss eLearning Institute has created a highly practical and accurate course that covers the most important aspects of the trade: identifying, building and managing customer relations, building and managing a strong brand, and effectively utilising Web 2.0 marketing means. Throughout the course, a broad scope of core concepts as well as the latest major trends will be covered, reflecting the forces that are impacting this ever-changing field – leaving you with the key tools to succeed at what you do best.

Topics covered:

  • Introduction to customer segmentation
  • Basics of consumer behavior
  • Mastering the four “Ps”: Product, Price, Place, Promotion
  • Online Marketing
  • Viral/Social Media Marketing